What Vancouver’s Female Animators Think About the Diversity of Their Industry On the heels of The Hollywood Reporter‘s white-dudes-only panel on diversity in animation, we asked seven women working in our own local animation industry how they think Vancouver measures up. January 11, 2017 By Stacey McLachlan When The Hollywood Reporter dropped an article about diversity in animation a few weeks back, they made one major error: failing to consider that all of the people on […]
How Social Motion Media Keeps Video Content Moving By Colm Larkin @ Hightail Social Motion Media is a digital content agency based in Vancouver. We spoke with co-founder and Creative Director, Jennifer Mawby, about bringing visual art to content marketing and finding a workflow solution for the full lifecycle of a project. Social Motion Media is a digital content micro agency… We focus on short-form video and animation for brand marketing with a growing emphasis […]
It’s tough to predict exactly how we’ll be watching TV in 10 years. But one thing is for sure, according to Bernstein Research: it’s likely to be far less lucrative for big media companies. While television networks face a host of pressures like a slump in live viewership, lukewarm offerings at best, and a weak upfront advertising sales environment, TV services aren’t going away anytime soon. But they are going to look “very different” a […]
A SOMO is a short-form video, visual or cinema-GIF for social mobile and digital media channels that tells a story relevant to your brand over a series of episodes. These episodes captivate new followers and existing customers bringing them back to follow your brand’s story again…and again.