Is this simply marketing kitsch — or marketing controversy? Gandhi Flips n’ Flops
It’s tough to predict exactly how we’ll be watching TV in 10 years. But one thing is for sure, according to Bernstein Research: it’s likely to be far less lucrative for big media companies. While television networks face a host of pressures like a slump in live viewership, lukewarm offerings at best, and a weak upfront advertising sales environment, TV services aren’t going away anytime soon. But they are going to look “very different” a […]
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